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eCommerce Website Promotion And Sale Ideas
No matter how successful your eCommerce site is, you should always be thinking about ways to improve it. Coming up with new eCommerce promotion ideas can be tough, but in the end it will pay dividends when properly implemented in your eCommerce store. Offering promotions and special offers to potential eCommerce customers is an effective way to drive additional traffic to your website, acquire new customers and increase revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal and repeat customers. Many shopping platforms offer these eCommerce features, so take advantage of them!
Why is it important to use eCommerce promotions and special offers?
The reality is that today’s online consumers are more discerning than ever. Combine that with the fact that there are more online shopping options than ever before, and it’s no surprise that your visitors may need some extra convincing to click that checkout button. In this context, consider your eCommerce promotion as one of the most valuable persuasive tools at your disposal.
Promotion of eCommerce sales with eCommerce promotions and special offers
Now that we understand the role of special offers and promotions on eCommerce sites, we’d like to share some simple, powerful promotions that we’ve found to be effective for our customers. Of course, no two websites are the same, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are ready to collect the necessary data to determine their effectiveness. That way, you’ll have solid evidence behind your decisions and can make lasting changes to your eCommerce store with confidence.
#1 – Free Shipping
It’s no secret that everyone loves free shipping. Additional shipping fees during the checkout process contribute to cart abandonment, also known as the achilles heel of eCommerce sites. In addition to eliminating the costs that many of your visitors may expect, free shipping can make the entire marketing process easier.
Whether you offer free shipping site-wide or limit your promotions to specific categories and products, your customers can check with confidence that the price listed is what they’re actually paying (plus a little extra for Uncle Sam , if possible). Plus, they won’t be caught by extra security when they’re ready to go out. From a psychological point of view, you will benefit if your visitors trust that the price they see is an accurate representation of the final price.
One thing to mention is that your company does not have to eat the cost of shipping, you can “hide” your shipping costs by adding it directly to the price of the product.
#2 – discount based on percentage
If brick and mortar stores have taught us anything, it’s that everyone likes to buy something that’s “on sale,” and designing your product page to have a “price” can really increase conversions. Consider displaying two prices for a product, the “retail” price and the “your price”. Experiment with different terms such as “Suggested Retail” or “MSRP” to find what works best for your store or niche.
Although percentage-based discounts are becoming more common on eCommerce sites, they are still effective. In any case, the human brain is even more attracted to buy a product if the original price is “reduced”. Experiment with different percentages depending on your profit margin to find the percentage that works best for you. All popular eCommerce shopping carts should be able to make these adjustments dynamically, either site-wide or specific to a category or product. Be sure to keep your profit margin in mind when creating these discounts, as increased revenue is most valuable when you’re making a large profit per sale.
#3 – Buy something, get something else for free
Again, everyone loves free stuff. You can set up a free product giveaway if you buy a product or if a product’s sales drop.
If you want to increase your average order value, try adding a free product if a dollar amount is spent. You will give your customers the feeling that they are getting better value, while mentally preparing them to have a positive view of your company after the transaction. At the same time, it will create an incentive for them to spend more every time they visit your website.
#4 – big discount
Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a particular product. These discounts can be set up in a variety of ways, including a flat rate, a fixed percentage, or a sliding scale.
It can be especially useful for eCommerce sites that are looking to sell to average customers as well as distributors and retailers who need to buy in bulk. You can set up a volume discount system so that bulk buyers don’t have to contact you directly to negotiate a price. The more automation your website has in this regard, the more man hours your business can devote to innovation and growth.
#5 – Offer reward points
Rewarding your customers for every dollar spent is a great way to encourage visitors to become loyal and repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense to your target market. Many believe that website visitors are more attracted to spending “50 Example.com Dollars” vs “50 Example.com Reward Points”, so keep that psychology in mind when determining how to name your system.
Being creative with the wording of your reward point system also provides an opportunity to strengthen your brand. For example, the “Airline Ticket Reward Point System” doesn’t have the same ring to it as “Frequent Flyer Miles.”
When to use special services:
Although most eCommerce sites offer some type of special offer, there are some times when special offers should be considered.
Every week / every month / every month
Pre-release (website, new product, or other practical items)
Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that fit your brand… for example if you sell a weight loss product, create a promotion that focuses on cutting -new year’s resolutions.
Abandoned Carts – Target abandoned carts with emails with special offers to seal the deal.
Email / Newsletter Subscriptions – Include special offers and special promotions for those on your email list. Advertise this site to encourage email list signups and mailings!
Social Media Engagement Incentives (eg, Like us on Facebook for a 10% coupon)
First Visitors – Create special offers for those who visit your website for the first time.
Customer loyalty – reward repeat customers with special offers
If a user is about to leave the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.
We recommend working directly with your eCommerce SEO company to help implement these strategies on your eCommerce website. Combining SEO skills with an intimate understanding of your business is the best way to fill the gaps in the ideas above. In addition, your eCommerce SEO agency can align their SEO efforts with your eCommerce promotion so that your strategies work together in harmony.
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