How To Find Missing Variables Weighted Average With Missing Variables Evidence Greatly Enhances Your Ability to Persuade and Influence

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Evidence Greatly Enhances Your Ability to Persuade and Influence

Some people are concerned about statistical evidence, so make sure your statistics are reliable and accurate. Find out where you got them and who did the research. People know that you can manipulate statistics to say anything. Use statistics sparingly and only with other forms of evidence. Besides, the stat rolls can be pretty boring.

As you prepare your message, remember that we humans cannot take in all the information you can gather. We are bombarded with data throughout the day and often we don’t take it for granted. In fact, we are very selective about what we allow to be held. When we are bombarded with information overload, our minds wander and retain nothing.

Studies on the understanding of television messages have produced some very revealing results. After viewing advertisements and other types of messages, an astonishing 97 percent of viewers misunderstand parts of every message they see. On average, viewers misunderstand 30 percent of the overall content they watch. News spreads too fast. The evidence you choose must be selective, clear and strong. You can’t overwhelm your audience with too much information.

Dale Carnegie once said, “When dealing with people, remember that you are dealing not with logical beings, but with emotional beings, beings full of prejudice and driven by pride and vanity.” In persuasion, your message must be emotionally focused, while maintaining a balance between logic and emotion. Logic and emotion are the two components of perfect persuasion. We can convince using only logic or emotion, but the results will be short and unbalanced.

When you create the logical side of your message, you must understand the meaning of the number seven. This is also known as channel capacity, which is the amount of room in our brain that can store different types of information. George Miller wrote: “There seems to be a limitation built into us either by learning or by the development of the nervous system, a limitation that keeps our ability to channel in this general area.” There’s only so much room in the brain of the person you’re hoping to pull numbers and information from. This is why phone numbers only have seven digits.

Take the necessary time to do thorough research on the types of evidence you want to use to support your argument. You already know that using the right evidence from the right sources greatly increases the credibility of your message. However, the opposite is also true; Poor or irrelevant evidence undermines the credibility of your message. When gathering evidence, consider the following:

1. Use evidence supported by independent experts rather than facts presented alone.

2. Statistical evidence will be more persuasive when combined with individual case studies.

3. List the sources of all testimonies.

4. New information is often more persuasive than old.

5. Evidence that aligns with your audience’s beliefs will be more persuasive because they will consider everything from their perspective and attitude.

6. Build trust by acknowledging and even including the other side of the argument. A double talk will carry far more weight than a single talk.

Evidence works best when it is relevant to the audience and their experience. Consider the following presentation ideas:

1. Pointing to evidence adds weight to the facts

2. Verifiable evidence will always be more persuasive.

3. Personal evidence will always be more persuasive.

4. Impartial testimony is more persuasive than testimony.

5. Personal experience is more persuasive than no personal experience.

6. Presenters who have not yet established their credibility will benefit more from using evidence than

those with established credibility

7. Evidence is very important when the audience is unfamiliar with the subject.

8. True evidence is most convincing when it comes from a very intelligent person.

9. Evidence is more persuasive when you provide not only the source, but also the expertise.

10. Evidence is more persuasive when you confirm the audience’s beliefs.

Your audience wants to know what experts have to say about you or your topic. Testimony is the judgment or opinion of others considered to be experts in a particular field or area of ​​interest. Testimonials can be quotes, interviews, or endorsements from trusted people. This can be translated into a person’s presence (attending your event), an image (on your product), or a signature (on your product).

Statistics are digital proof of your claims. For example, “this demographic uses ….” or “four out of five dentists recommend it”. The use of graphs and charts makes statistics memorable and leaves a greater impression on the audience.

Conclusion

Persuasion is the missing puzzle that will crack the code to increase your income, improve your relationships, and help you get what you want, when you want, and make friends for life. Ask yourself how much money and income you are losing because of your inability to persuade and influence. Think about it. Sure, you’ve had success, but think about the times you didn’t. Has there ever been a time when you didn’t get your point across? Couldn’t you convince someone to do something? Have you reached your full potential? Can you motivate yourself and others to achieve more and achieve their goals? What about your relationship? Imagine being able to overcome opposition before it happens, become aware of your thoughts and feelings, gain more confidence in your persuasion skills.

Kurt Mortensen’s trademark is Magnetic Persuasion; instead of convincing others, he teaches that you should attract them, like a magnet attracts metal. He teaches that marketing has changed and consumers have become more skeptical and skeptical in the last five years. Most persuasives only use 2 or 3 persuasive techniques when there are actually 120!

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