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Are Meta Tags Dead?

People say that using meta tags is dead, a useless addition to your website, but are they wrong? Meta tags still serve a useful purpose on any website. Although not all search engines use these tags, they still hold very important information about your website and its content.

Meta tags not only tell search engine spiders what your site is about, they also give instructions telling the spiders what you want to do and what not to do.

First, let’s take a look at what your meta tags say about your website:

The first tag in your meta tags should be your title, in my opinion this is the most important tag you can control. This tag should describe your business and not exceed 3 keywords related to that page. An example of this is

Keyword tags should be next in priority. This keyword is pretty straightforward but there are rules about how many keywords you should have. The general rule is around 10 but I don’t recommend more than 3 keywords. The reason for this is that the more keywords you have, the harder it is to maintain a weighted average that should be above 54%. It also becomes difficult to match the website’s keywords with meta tags. An example of this meta tag is

3 in a row should be your logo, with this logo we want to describe our web page, and we have another opportunity to list 3 keywords for this page. This is important but don’t over look it. It is also important to maintain the order of the keywords. An example of this brand is

Now we’re on the part of branding that tells search engines what you want your website to do. These tags are also critical because we can direct the spiders to your web page.

This tag tells search engines that you want to visit your home page, follow all the linked pages, and pay for every page they go through. This is important because it allows the engine to store your website in its database.

With this tag, we tell the spiders to come back to our site every 7 days to search for more content. When the web page changes, the content needs to be re-indexed to keep up with it. This tag can help us on this point.

There are many more brands, and detailed information about the above brands, however, I just want to give a general overview of the importance of the above brands.

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