Weighted Average Number Of Common Shares Outstanding During The Year The Cost of High-End Wine Packaging

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The Cost of High-End Wine Packaging

What often starts with a simple question, asking for an equally simple answer, becomes complicated. Here’s a simple question: How much does the package cost for a bottle of wine? For this discussion, packaging is defined as the wine bottle, cork, capsule/foil, label (front and back) and the full bottle. As with most manufacturing processes, costs are directly related to volume; the more you produce at once, the cheaper the final price. But, the next thing is, “the devil is in the details” answers a simple question.

After spending many years in sales, I realized the value of unique packaging. It would be foolish to ignore a good strong pull in the final buying decision. Even the design of a “good wine cellar” has a basic principle that is guided by price points and industry standards. The point I want to make – good wine brand design doesn’t go as well as Auto Zone product packaging design.

In general, this review of the price of packaging for wine has the following assumptions: a wine shop with 500 cases but they are not the owners of the equipment of the bottle. The size of the bottle is 750 ml. It is also believed that the purpose of the wine brand is to sit well in the high-end market.

The next time you buy wine, look at the shape, color, size, length, shape in the glass and different bottle shapes. There are more than 50 wine bottle options available to winemakers (based on the label we’re considering). With a full range of wines and package sizes available, there are more than 100 options in total in terms of size.

Historically, the design describes white wine, red wine and a wine bottle. In these categories, the shape is considered more in terms of height and diameter (bottle and inner diameter). The design also affects the bottling process when the label is applied. In addition, the choice of bottle affects the design of the label, where the shape of the bottle determines the size of the design. Most 750 ml bottles are around 11-12 inches tall; The diameter is generally around 3-3.5 inches, so size is important.

Wine bottle colors fall into 4 general categories: old, champagne green, flint (light) and dead leaf green. Of course, each production has its own color, but these four generally seem to be basic damage. White is wrapped in flint color.

The high quality wine bottles come from France and Italy. From Europe you will find the heavier bottles with thicker walls. A case of these bottles weighs about 22 lbs. The bottle price for a premium 750 ml bottle from Italy can be over $3.50 per bottle. The price of the bottle considers the bottle with punt although there are options other than low punt including, flat and mini-punt.

There are other options at $3.50 per bottle (or higher) that are too expensive. A domestic glass wine bottle producer will sell a bottle for $8-11 per case or going to China it can cost as much as $6 a bottle if bought in bulk. enough. Most of the US bottling companies that sell inexpensive Chinese bottles ($0.60 each) have their own quality assurance people in the factory to monitor everything from from the raw materials used in the glass to the production.

Finally, a high quality 750 ml bottle of heavy wine with a full punt costs $3.50 to $4.00 and it comes from Italy.

In addition to the creative side of winemaking, the next effort in packaging is to design a label for a specific bottle. This is where the most difficult decisions about packaging come into play. Do you judge quality based on previous products, training and experience of the wine label designer or do you purchase design services based on price? Of course, there is a middle point between these extremes. Either way you need a good designer.

Some commercial branding companies will design branding for $5,000. A few years ago it was not unusual to see a high-end brand design that the winery paid $40,000 or more for. Like bottles, there are many options for quality design. More on this topic later. But like most things in life, one can minimize costs and frustration if good planning precedes the start of any design project. A good plan is determined by the commitment to write down the objectives of the wine brand, the competition, the image that a winemaker wants to develop and provide research results.

Some of the issues that designers may face include, but are not limited to: font, color, shape of the label (bottle will dictate some design issues), metallic/foil ink, varietal of of wine, competition labels, paper colors and textures, ink types, UV coating and branding requirements. What most people don’t realize is that white wine is exposed to water and ice in the bottle. Therefore, good design must take into account additional water issues.

Once the design is complete and approved by the Tax and Trade Bureau, the brand is ready for the printer. Here again, experience pays. A good printer will ensure the label and adhesive compliment the design when applied to the bottle. Experience with foil, ink, embossing and label application is a key issue for wine companies. Printing two very high quality labels per bottle can cost between $7.00 and $15.00 per bottle (at our estimated volume) which includes special equipment for cutting.

The best selection of corks, with a brand name on the top and around, costs $1.50 per cork. Of course, you can buy a cork for $0.25, but that’s not the quality we recommend for this premium wine brand. A capsule/foil with an embossed and printed logo costs $0.70. Again, you can save money as a winemaker and choose printed polylaminate capsules that cost about $0.22 each. In cork and tin capsules, you should consider $2.10 for both products. Now, the bottle needs to be filled, corked, labeled and boxed.

This high quality wine shop is ready to call for mobile packaging / bottling sales. But, before they can give you a price, you need to provide the following information to get a price.

  • How many gallons will you bottle?
  • What is the planned date for the package?
  • What is the varietal and therefore how much filtering is needed?
  • Do you use a cork versus a screw cap?
  • What are the parameters of the label to apply? (The publisher will provide this information.)
  • Are all the materials on hand and ready for packing?
  • A clean bottle?

With everything in place, the winemaker could be looking at a cost of about $1.67 per bottle to bottle your 500-worth of wine.

So, we are ready to evaluate the final, all inclusive, will not exceed the price of the package of the best wine from Napa? Prices can range from $15 to $20 per bottle for packaging. Add one-time design services of $5,000 to $40,000.

Remember that the packaging is what sells the first bottle, and the quality of the product must support the image created by the winemaker with the packaging. People appreciate quality.

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